Meet Jeanne Geer
Ready to elevate your brand with precision writing?
I'm here to help!
I'm a seasoned copywriter and journalist with a flair for transforming the mundane into the captivating. My journey spans crafting engaging content for Dotdash Meredith's iconic brands to writing compelling digital and direct marketing campaigns, and producing dynamic TV news segments.
There's a lot to see here, so poke around. View my recent copywriting pieces and promotional efforts on Apple News. I've got a few passion projects you can also check out (and possibly take back to your kitchen).
WHAT PEOPLE SAY
-- Jami DeVries, Digital Copywriting Supervisor
I had the pleasure of working with Jeanne for close to 5 years. During that time, Jeanne was nothing less than a superstar (truly someone you dream to have on your team). Jeanne is an exceptional writer, who is especially gifted with puns, and she is extremely detailed-orientated. Jeanne was great about jumping into projects and giving each task her dedicated time and attention.
Work Experience
Please email me at edson.jeanne@gmail.com for references.
Apple News+ Commerce Platforms Editor and Copywriter at Dotdash Meredith (DDM)
Current
Digital Consumer Marketing Copywriter II
at Dotdash Meredith (DDM)
August 2018 - February 2023
Television News Producer
at KCRG TV9
June 2016 - August 2018
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Lead the Apple News+ editorial content strategy for over 20 iconic magazine brands including PEOPLE, Better Homes & Gardens, Real Simple, and more
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Closely monitor user and brand performance analysis and e-commerce metrics to shape DDM Apple News approach
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Manage logistics between DDM brands and Apple News+ for editorial and promotional efforts
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Utilize strong journalistic judgment to identify and pitch relevant stories to Apple News editors
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Work within tight deadlines to write engaging push notifications, increasing CTR engagement
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Wrote concise and compelling marketing copy for DDM subscription-based promotions across an array of digital channels
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Collaborated with design counterparts to craft innovative messaging following each brand’s voice
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Coordinated with marketer research and customer analytics to adjust creative and copy while devising A/B testing strategies
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Balanced an array of diverse projects and communications with various departments
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Served as senior morning show producer, creating a 2 ½ hour show with today-driven content
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Selected and wrote stories relevant to the station’s viewers and targeting key demographics
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Thrived under strict deadlines and pressure to deliver news in a clear and visual format
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Consistently posted on website and social media, engaging and directing audience to on-air platform
Let's Get
Social
